Goal: Starbucks wanted to create a Facebook competition to get people excited about the Pumpkin Spice Latte. We created three different points-based activities people could participate in. The winning city got the PSL a week before the rest of the country.
Success: The event was huge, the announcement article on Mashable was their most shared article of the month. Chicago won for the US with a whopping 10.6 million points.
*all images were produced for and are owned by Starbucks
